Media Alert: adidas & Mercedes-AMG PETRONAS F1 Team Launch First Collection

• adidas & the Mercedes-AMG PETRONAS F1 Team unveiled its first collection at the headquarters of the famous ‘Three Stripes’ in Herzogenaurach, Germany today.
• Toto Wolff, Mercedes-AMG PETRONAS F1 Team co-owner, CEO, and Team Principal, plus race drivers George Russell and Kimi Antonelli and Third Driver Valtteri Bottas, were in attendance.
• Imagery from the launch is available for use rights-free here: we.tl/t-8xH5fGdNmD

Today, adidas and the Mercedes-AMG PETRONAS F1 Team unveiled its first collection, marking the beginning of an exciting new era for motorsport. Toto Wolff, George Russell, Kimi Antonelli, and Valtteri Bottas, joined adidas CEO Bjørn Gulden at adidas headquarters in Herzogenaurach, Germany for the launch.

Toto and the drivers took part in a tour of the adidas campus to begin the day before participating in a selection of panel talks with media hosted by Laura Winter to discuss the new partnership and first collection.

adidas staff were also given the chance to speak with the Mercedes-AMG PETRONAS F1 Team members, before media and influencers had the chance to experience a bespoke fan zone featuring a Mercedes F1 simulator, personalisation, and merchandise stations, plus an archive wall with legendary product items from adidas’s history.

Toto said: “This is a trailblazing partnership. adidas is so culturally relevant and has overtaken its competitors in recent years. It is a brand that is always on the front foot, working with world-class athletes to innovate and push the boundaries. To be part of the adidas family is therefore very special; we are excited for the journey ahead of us, and to break new ground within motorsport.”

George commented: “Our partnership with adidas is incredibly exciting. It gives us a refreshed energy as we open the next chapter in our team’s story. We all feel incredibly privileged to be working with such a great brand. This first collection looks great and is designed with performance in mind. That is so important to us as drivers and will play a key role in helping us on and off the track.”

Kimi said: “It has been amazing to be here at adidas HQ today. It is an incredible partnership, and I am very excited to be starting my F1 career for Mercedes wearing adidas. This first collection is super cool, and we’ve got more drops lined up for later in the year which I know our fans will love. I know we’re going to look great in the paddock and our supporters will do so too in the grandstands and at home!”

Valtteri added: “It has been great to be here at adidas HQ in Herzogenaurach today. It is such an impressive place and brand. The new kit looks cool and, having had a few years away, putting the Mercedes shirt on this morning gave me goosebumps. I love this team, and it is great to be back for 2025.”

The new team wear will be on display at F1 75 Live at the O2 on 18^th February before being seen for the first time trackside as pre-season testing gets underway in Bahrain on 26^th February.